Sales process for the starving masses, part 2Earlier this week, I described an exercise from Michele Rochon, a business development and marketing professional in the engineering industry designed help instill process into your selling program. This cake-baking exercise provides your sellers a real understanding of how to address customers’ needs and sell successfully. Be sure to read part 1! Read more
Sales process for the starving masses, part 1Can you use baked goods to improve your sales process? While “letting them eat cake” did not work for Marie Antoinette, it may work for you. Michele Rochon, a business development and marketing professional in the engineering industry describes a fun exercise for instilling process into your selling program. Read more
Try an online white board for your next virtual meeting“Online collaboration.” Easy to say, harder to do. Yes, we have Skype and Web Conference solutions like GoToMeeting, but how do we replace the white board where so many good ideas happen? Movements like White Board Selling embrace the interaction that happens when using visuals to tell a high-impact story. Read more