• Understanding basic communications and your particular style: parts 1-4.
• Defining a problem and creating your SCQ: parts 5-8.
• Employing project management principles and organizing information to problem solve: parts 9-11.
• Leveraging the Magic Number Seven Rule, the Pyramid Rule, the Rule of Thirds and voice mail and email tips to structure your communication: parts12-16.
• Employing the techniques for working with text and exhibit slides, like using talking headers, to take your fabulous ideas and turning them into compelling presentations: parts 17-20.
• Using the Slide Library to give your presentations a consistent format: part 21.
• Becoming aware of the process of developing persuasive narratives. The goal is to develop a narrative that will move your audience from unawareness to a state of belief that makes them want to follow or act on your advice. Adding vivid language and equivalents, metaphors and analogies to brand your personal narrative: parts 22-28.

You have received many planning tools throughout this series of posts, but planning is only valuable if you make the commitment to take action.  Only you can use this knowledge and insight to enhance your career. The best way to get on the fast track at work is to increase your contributions and the visibility of those contributions.

Take a look at these questions. Answer each of them, supporting your commitment to take action after working throughout the Communicate to Win series of posts…

• What is exhilarating or exciting about the possibilities for me when using these concepts?
• What are the possibilities for my audience?
• What makes me nervous or hesitant to use this advice in my world?

Yes, implementing something new can be a bit unnerving. Keep in mind, even using only a few of the plethora of ideas I provided throughout the series can enhance your written, verbal and overall presentation skills. Additionally, the old adage is true, practice makes perfect. Remember  all the great speakers we see today practice their speeches over and over again.

Communicate to Win and your next big idea will be heard and implemented!

Contact Fast Track Tools to access our Communicate to Win web-based training course or to schedule a live Communicate to Win workshop at your company.

Sam’s friend is a bit difficult. He tells Sam-I-Am that he “would not like them” in “a box” or “a house,” nor with “a fox” or “a mouse,” and that he “would not eat them here or there,” and in fact “would not eat them anywhere.”

What the heck is going on here? This is kind of confusing!  Where is the simplicity and keeping it to the point as I mentioned earlier? Can you imagine a world where books did not have titles? You would have to describe every book in detail to someone.

When you give your idea a title, you brand it. Without a title, how are people going to talk about your idea? You want your audience to retain the idea, talk to others about the idea and associate the idea with you. Retention is associated with the act of classifying your idea, initiative, project or story with a noteworthy source. This increases recollection in everyone’s mind and drives water-cooler conversations to be naturally associated with you.

Making a brand for yourself is not just about you. Your branding contributes to the success of those around you, as well as your organization as a whole. Here are my thoughts to help build a personal brand for yourself…

• Adopt a helping attitude. You want to become known for something extraordinary by those around you. Are you an Excel whiz? Are you great at troubleshooting equipment around the office, like the printer or conference room video cam? When people need help in your specific area of expertise, your name pops into their head. Helping make other people successful is a definitive way to brand yourself AND it benefits everyone. Ever hear of paying it forward? If you make your manager a success, what happens for you? You are likely given the opportunity for promotions and raises and to travel to the next big client presentation.
• Follow-through on commitments. People who make a commitment and deliver on it are always successful. Period. Be sure to keep your word by using your online calendar and/or its task function to keep track of your to-do list. You can also use an old school, handwritten planner. It doesn’t matter. Keeping a to-do list and working toward crossing tasks off it will most certainly contribute to the notion that you are someone who gets things done.
• Become a lifelong learner and listen to others. The most educated and successful people I know consistently continue their education. Here are some easy ways to continue learning. There are loads of free webcasts focusing of solid business principles delivered by the American Management Association. The Microsoft website offers endless of training videos and templates for its suite of products. YouTube offers free guidance on just about anything you want to learn, from business- to hobby-related. Take advantage of this powerful tool that we all have at our fingertips to further you education.

As I mentioned earlier, your individual branding and successes are not just about you. When you help other people, the results of you great ideas and sharing what you know can be exponential. Time and time again, my associates or people I have met tell me that something I said years ago was so memorable that it pops in their minds regularly or has changed their thinking!

This wraps up our look at developing your personal narrative. Over the last several posts, I focused on developing your personal narrative, leveraging the power of language by including your own personal brand, vivid equivalents, as well as metaphors and analogies. Up next is my final post in the Communicate to Win series. I’ll summarize all the concepts I’ve covered throughout the series and help you take the next step in your own world.

Martin Luther King saying, I have a strategic plan that will enhance our competitive opportunities, instead of I have a dream.

Or…

Thomas Jefferson writing a colonial white paper instead of the Declaration of Independence.

I want you to make declarations. This is a simple way to not over complicate your narrative. We have all met people who are very proud of their idea but then over complicate their explanations around it. Even if they have the next great idea, it gets lost in translation. Keep it short and sweet!

This leads into language intensity. While keeping your message short and succinct, using intense language provides you the opportunity to vary your language choice’s weight. The greater your language intensity, the greater your audience perceives your conviction.

Looking again at Martin Luther King’s I Have a Dream speech, throughout every part he used passionate language. His opening line was…

I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.

No one can question the intensity of his language or the authenticity of his conviction. His idea was not just good, or even great. It was one of the greatest in American history!

Let’s take a look at statements with varying levels of intensity…

• At a low intensity level, a statement reads: My idea is okay.
• At a moderate intensity level, a statement reads: My idea is good.
• At a high intensity level, it reads: My idea is fantastic.
• Now, at the Martin Luther King level of intensity, it reads: My idea is the greatest in American history!

When delivering your presentations and telling your stories, you need to speak with a Martin Luther King level of intensity and conviction. You’ll want to become your organizations own “go-to guy” or “go-to gal.”