Sales process for the starving masses, part 2

Earlier this week, I described an exercise from Michele Rochon, a business development and marketing professional in the engineering industry designed help instill process into your selling program. This cake-baking exercise provides your sellers a real understanding of how to address customers’ needs and sell successfully. Be sure to read part 1! Read more

Sales process for the starving masses, part 1

Can you use baked goods to improve your sales process? While “letting them eat cake” did not work for Marie Antoinette, it may work for you. Michele Rochon, a business development and marketing professional in the engineering industry describes a fun exercise for instilling process into your selling program. Read more