Choose your customers wiselyIn the mid 1960s, a small local bank named Crocker Bank was determined to expand their business. They had a prominent and wealthy clientele but also an aging group of customers. They wanted to diversify and attract other customer segments. This is not unlike many businesses today, but the questions looms: Are all customers good customers? Read more
Don’t be too busy to say thank youDoes it ever seem to you that “all you ever needed to know you learned in kindergarten?” Saying “thank you” is one of those important life lessons. In the overstressed, busy world where many of us live and work, sometimes, saying thank you may not seem a high priority. Read more
How to make a presentation interactiveAs a presenter, you always want to know your audience. When presenting to hundreds of audience members at a large event, you could troll the lobby and get a feel for how some will react to your content. Some venues may even offer interactive polling where you could open some questions and get immediate feedback from audience members holding voting devices. Read more
Use the principles of war in your next presentationIn business, we may tend to think of our competitors as “the enemy.” But, we rarely engage our competitors directly. Rather, we fight a two-front battle against forces that have the power to utterly destroy our ability and will to fight. Those forces are one, our customer, and two, ourselves. Read more
Each week, the Fast Track Tools training company and the Cubicle Ninjas design firm work together to publish a template that makes it easier for you to communicate your ideas. This week is the fifth of a five-week focus on personal branding. Read more
Small ideas grow into big ideasThe debate over what is true in the recent hit movie Social Network will go on for years. The fact that Facebook has grown at extreme rates since the site was launched is not debatable. Facebook has more than 550 million users. If it were a country, it would be the third largest in the world. Read more
One sales enablement initiative most likely to make you wish you’d never heard of sales enablementThis is the second part of a post I am pleased to share from Sharon Little, Director, Global Field Communications, VMware, Inc. In our last post, Sharon shared three components relevant to sales enablement. Today, I am happy to share Sharon’s ideas about what she calls “the one sales enablement initiative that most likely to make you wish you’d never heard of sales enablement.” Read more
Each week, the Fast Track Tools training company and the Cubicle Ninjas design firm work together to publish a template that makes it easier for you to communicate your ideas. This week is the fourth of a five-week focus on personal branding. Read more
Three important components relevant to sales enablementI recently met Sharon Little, Director, Global Field Communications, VMware, Inc. She writes a blog called SalesCraft. Sharon shared a post about establishing sales enablement within organizations and the challenge of creating a unique identity separate from sales operations, sales readiness and marketing programs. She notes, “It’s the internal selling that often makes the difference between success and failure.” Read more
Ken Revenaugh wins SAVO Pioneer AwardOctober, 2010 Chicago – Ken Revenaugh was one of three individuals awarded the first SAVO Pioneer Awards at SAVO’s third annual Sales Enablement Executive Summit. The SAVO Pioneer Award is given to the companies and the individuals that demonstrate vision, leadership, and stewardship in Sales Enablement. Read more