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Tag Archives: tires

26
Jul
2011

How to convince customers to buy what you’re selling — even if you’re the “little guy”

by Ken Revenaugh

Often a company uses dealers or resellers to get their products to market. Enabling the seller in this situation means influencing someone who does not work for you to deliver your message and sell your product. This makes it more complex for the person responsible for supporting the sales team. Continental Tire has found a way to engage their dealers. Read more

Posted in Sales Enablement | Tagged better sales tools, Chris Kunz, Communicate to Win, Communication, communication training, Contintal, continuous improvement in customer service, customer focused content, customer perceptions, Delivering and Measuring Customer Service, face-to-face selling, Fast Track Tools, General Brand, guided selling, how to achieve maximum sales potential, how to improve customer service, how to sell, IBISWorld, Ken Revenaugh, present better, presentation, presentation techniques, Richard Hanks, sales, Sales Enablement, sales intelligence, sales playbook, sales research, selling, tires, tools for presentations, Travis Roffler, Uvalde proving grounds | Comments

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