How to drive revenue with storytelling

These days, thanks to technology and the rise of social media, there are millions of opportunities for people to connect with the stories that matter to them. Any medium can be used to tell a story, as long as the message is carefully crafted and developed with the medium(s) in mind. Read more

Which presentation do you remember?

PowerPoint overload! We get it at every conference or big meeting. PowerPoint is a staple of podium-based speeches that fill the day. What a great environment to evaluate what works and what doesn’t work. Read more

How to use a story to challenge a buyer’s thinking

Good friends, good food, and good wine always lead to stories, so it’s no surprise that I have a second post from the wine trip that I mentioned earlier in the week. This is post for any seller who has challenged a customer to think differently, but the customer did not at first respond well. Read more