Experience can earn trust and win the sale

The age old question: Is it easier to teach someone to sell or teach someone about the product and company selling the product? I talk to a lot of heads of sales, and often I hear them opting to hire proven sales professionals with a history of exceeding quota and then teaching them the product or service. This makes sense unless your customers expect otherwise. Read more

Learn how to sell from an artist with a story

Would you take business advice from an artist dressed in jeans and a white t-shirt? You would if that artist takes found objects and turns them into large-scale, abstract paintings that sell for $200,000. Why so much? Because this is the story about the people, places and things involved in this artwork. Any sales professional could learn from Mark Bradford. Read more

Winning in nothing but underware

Anyone responsible for selling something, whether it’s a product, service or idea, has a competitive streak. The will to win drives us to rethink our strategies and try different approaches. When one method fails, we try another. It was no different for John Edgar. In 1948 he wanted to own the fastest motorcycle on earth. Read more

How to sell – identify the customer’s currency

While reading an article this week about the East Bay Homemade Food Swap, I was reminded how we all have our own currency. Whether certain foods or a yearning for a vacation in the mountains, when you learn someone’s personal currency, you can get the customer’s attention. Read more

New Sales Enablement Ideas – SAVO’s AMPs, Part 7 – Customer Focused Content

Your brand is the key to your success; it’s what differentiates your organization from your competitors. It’s critical for all customer-facing employees to project the brand your organization has worked so hard to establish; everyone must consistently deliver the same message. Yet, it is crucial for your sellers to be able to customize and target messages based on specific selling situations. Read more

New Sales Enablement Ideas – SAVO’s AMPs, Part 6 – Subject Matter Expertise Promotion

Who are the critical Subject Matter Experts (SMEs) inside your organization? If you’re like most companies, there are far more than you think. Leveraging this army of expert insights can make the difference between success and failure. Identifying and promoting their knowledge isn’t easy – but it is critical to your sales team’s success. Read more

New Sales Enablement Ideas – SAVO’s AMPs, Part 5 – Guided Selling

In the fifth of an eight-part series on SAVO’s new consulting services, titled AMPs, we discuss guided selling. Many of us would call this a sales playbook that provides prescriptive sales guidance based on specific selling situations. But the term sales playbook is a little overused and misunderstood. Read more