In the previous Communicate to Win post, we looked at the Big Rule #1: the Magic Seven Rule. We walked through an exercise where you tried to remember a list of 10 countries, but were likely successful in remembering only seven, give or take. In this post, I’ll address Big Rule # 2: the Pyramid Rule, its use with your audience and how its application will most certainly help you remember more countries on list continuing with the same example. Read more