Using fictional storytelling techniques in business, part 2

In the wildly successful book Made to Stick, authors Chip and Dan Heath offer an easy outline to remember when trying to make ideas memorable and convincing: SUCCES (simple, unexpected, concrete, credibility, emotion and stories). And there’s a reason they put stories in the acronym’s last spot. Read more

Be ready for the next big job

When the dream job opens up, you better have your ducks in a row and be prepared. Following simple rules, such as always having your resume updated, is a start. But it will take more than just a good resume to get the perfect new job in this tight job market. Read more