5 steps to convince people to change their behavior

Convincing your listeners to stop something is always harder than getting them to buy into a new idea. Bringing a current plan to a halt requires people to admit the idea was bad. Smart people like to be right and will often defend an idea to death. Peer pressure also drives communal thinking, making it even harder to convince a large group that the idea is bad. Read more

NBC’s Jay Leno and Conan debacle is a lesson in bad ideas winning

I’ve written a lot about the topic of “good” ideas gone bad, but was inspired to pen this post today by a tweet from Suzy Welch.

What is the best evidence of a bad idea? When the decision makers have to revert to a prior idea and shelve the new concept. Read more