Don’t ignore Facebook for authentic business networking with people who “have your back”Over and over again, we hear that Facebook is for personal topics and LinkedIn is the social media hub for business. This is true in most cases. But, segmenting these networks is like saying you would never take a job lead from someone at church or from your buddy who you play softball with on Wednesday nights. Networking for business should not stop at the Facebook login page. Read more
What the “roach coach” has to do with YOUR brand – how to listen to your customersThe industrial strength “roach coach” is a mini restaurant on wheels. Previously confined to construction sites and garages, now the roach coach prowls office parks offering office personnel a fried breakfast and lunch. Read more
Are you the world’s best? How to market yourself for career successWho is the world’s best wine-o? If you spend much time on the Venice Boardwalk in California, then you have probably met Bobby. He donned a sandwich board over 20 years ago that boldly claims he is the “World’s Greatest Wine-O.” I’ve never seen him take a drink. In fact, most of the time, I see him posing for pictures with tourists and charging them $5 for the photo op. Read more
Kogi truck and what it has to do with brand YOUListening to your customer is key for business success – any business. The “roach coach” restaurant on wheels has done this successfully by identifying and following potential customers – being where they are. Another LA based business that is listening to their customers is the Kogi Korean taco truck. They listened to late night partiers who craved greasy snacks at 2 a.m. Read more