Using fictional storytelling techniques in business, part 2In the wildly successful book Made to Stick, authors Chip and Dan Heath offer an easy outline to remember when trying to make ideas memorable and convincing: SUCCES (simple, unexpected, concrete, credibility, emotion and stories). And there’s a reason they put stories in the acronym’s last spot. Read more
Is there room for storytelling in business settings?This post first appeared as a guest blog on the Corporate Executive Board.
Is storytelling appropriate in business? Is there a place for incorporating an engaging tale in the commercial world? I believe there is, but after sharing my ideas about storytelling in the boardroom and beyond for the past year, I encountered many who disagree. Read more
5 rules for storytelling that apply to any business presentationHas it been a while since you went to the library to personally hear a fairy tale read? Probably, that’s kids stuff isn’t it? Albert Einstein said: “If you want your children to be intelligent, read them fairy tales.” This could also apply to adults Read more