There’s always an implicit contract between the storyteller and his audience. It includes a promise that the listeners’ expectations, once aroused, will be fulfilled. Listeners give the storyteller their time, with the understanding that he will spend it wisely. For most businesspeople, time is the scarcest resource; the storyteller who doesn’t respect that will pay dearly. Read more
How to be a great storyteller – 5 parts of a business story
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Four stories to get your audience excited about your manual, guideline or procedures – Part 4
Four stories to get your audience excited about your manual, guideline or procedures – Part 3
Four stories to get your audience excited about your manual, guideline or procedures – Part 2
Four stories to get your audience excited about your manual, guideline or procedures – Part 1
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