One sales enablement initiative most likely to make you wish you’d never heard of sales enablementThis is the second part of a post I am pleased to share from Sharon Little, Director, Global Field Communications, VMware, Inc. In our last post, Sharon shared three components relevant to sales enablement. Today, I am happy to share Sharon’s ideas about what she calls “the one sales enablement initiative that most likely to make you wish you’d never heard of sales enablement.” Read more
Three important components relevant to sales enablementI recently met Sharon Little, Director, Global Field Communications, VMware, Inc. She writes a blog called SalesCraft. Sharon shared a post about establishing sales enablement within organizations and the challenge of creating a unique identity separate from sales operations, sales readiness and marketing programs. She notes, “It’s the internal selling that often makes the difference between success and failure.” Read more
Ken Revenaugh wins SAVO Pioneer AwardOctober, 2010 Chicago – Ken Revenaugh was one of three individuals awarded the first SAVO Pioneer Awards at SAVO’s third annual Sales Enablement Executive Summit. The SAVO Pioneer Award is given to the companies and the individuals that demonstrate vision, leadership, and stewardship in Sales Enablement. Read more