How to create a sales pitch: picture your audience in their underwearEveryone has heard the advice to picture your audience in their underwear to avoid being nervous. But have you taken the time to think about the brand of underwear? Where they bought it? That person’s name? What they like and dislike? Marketing companies have. Read more
Four stories to get your audience excited about your manual, guideline or procedures – Part 4This is the last in a series of several stories providing metaphors to help you get your audience invested in a new manual, guideline or procedure. Regular readers know that I believe telling stories and creating metaphors to help drive points home and convince an audience to act after a presentation is over is one way to persuade listeners. Read more