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Communication Strategy
Industry: Marketing Services
Company Size: 500-1000 employess
FastTracker's Position: Marketing
Problem: This organization was inundated with information and priorities were not made clear. Good communication was severely lacking, which hindered marketing efforts.
Action taken after presentation: Presenter clearly, forcefully and logically laid out the case for change.
RESULT: The presenter was promoted and received executive endorsement to run the centralized communication function and oversee the funded technology requirements. This Fast Tracker is now leading that marketing group!
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Sales Playbook
Industry: Business Services
Company Size: 25,000- 50,000 employees
FastTracker's Position: Sales Planning Manager
Problem: Sales were decreasing, turnover had reached record highs and new hires were not successful. This situation required immediate action.
Action taken after presentation: Sales Planning Manager received $250K in funding to further research issues and accelerate the production of a best-practice sharing tool called the Sales Playbook.
RESULT: This FastTracker was later recruited by a top internet search company to build a tele-sales department and write their sales playbook.
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Market Segmentation
Industry: Marketing Services
Company Size: 500-1000 employess
FastTracker's Position: SVP Marketing and Strategy
Problem: Marketing and sales efforts were applied equally to small transactional clients and large consultative clients.
Action taken after presentation: FastTracker persuaded the executive team to pilot a new approach to marketing for large versus small clients.
RESULT: Just one year later, sales were growing at 10 times that of any previous year!
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Time Tracker
Industry: Hospitality
Company Size: 1000-5000 employees
FastTracker's Position: Project Manager
Problem: Qualitative information suggested this organization's productivity had decreased rapidly as it grew. No one asked how or why this happened.
Action taken after presentation: This company employed the Project Manager's suggestions and conducted a time-tracker study that helped them understand how to improve productivity.
RESULT: Not only has productivity improved, but that Project Manager is a VP of Operations today!
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Reorganize Support Team
Industry: Commercial Printing
Company Size: 25,000- 50,000 employees
FastTracker's Position: National Account Coordinator
Problem: Sales Support could only reach 20% of the field demands - an unacceptable situation that had to be rectified.
Action taken after presentation: The whole Sales Support group was reorganized upon the recommendations of the presenter.
RESULT: The FastTracker was promoted to Manager of Sales Support!
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Pricing For Profit
Industry: Business Services
Company Size: 25,000- 50,000 employees
FastTracker's Position: Pricing Intelligence Manager
Problem: Product had become commoditized and profits were eroding.
Action taken after presentation: 500 sales people changed their pricing practices.
RESULT: Profits increased and the pricing department grew in size and respect!
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Business Development Plan
Industry: Business Services
Company Size: 25,000- 50,000 employees
FastTracker's Position: Manager, Business Development
Problem: Lead generation responsibilities were scattered, inconsistent and unsuccessful.
Action taken after presentation: Fast Tracker was asked to convene a cross- functional taskforce and marketing budgets were re-allocated to the project.
RESULT: Ultimately, they developed consistent processes, tools and responsibilities - lead generation improved significantly!
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Select Training Vendor
Industry: Media Business
Company Size: 1000-5000 employees
FastTracker's Position: Training Specialist
Problem: Clients were at-risk due to under-skilled sales team.
Action taken after presentation: Received $150,000 of funding to move forward with recommended training vendor.
RESULT: Training program became highly regarded by many other divisions of this company.
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Value Proposition
Industry: Retail Book Seller
Company Size: 50,000-100,000 employees
FastTracker's Position: Product Manager
Problem: Current retail client base provided only minimal annual growth potential.
Action taken after presentation: Launched task force led by presenter to further research feasibility of selling to corporate clients.
RESULT: The Fast Tracker ultimately led this program and soon went from a staff of three to a staff of 150!
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